Cartoules: Can you tell me about your craft and how you got started creating tablescape designs?
Heather: I entered the industry as a Corporate Event Planner for a San Francisco based company. My favorite part of planning these corporate events was always the tasks that involved elements of design. From the gala events to the holiday parties, planning the decor was always my forte. So now that is what I do - design. I am passionate about designing creative decor that thinks outside the box and requires attention to minuet details. I believe that every tablescape should add to the ambiance of any dinner, wedding, social gathering or event.
Cartoules: What do new designs entail work wise for you? Is it complicated? How do you get inspired?
Heather: I pull inspiration from various locations - of course there are the typical blogs: Elizabeth Anne Designs, Style Me Pretty, The Wedding Chicks etc., the quarterly edition of Martha Stewart Wedding Magazine, and by being observant throughout my daily life. For example - just the other day, I walked past a window showcasing the J.Crew summer collection, which then inspired a fresh new color palette for an upcoming birthday bash. Since establishing All Set, I have yet to hit a “creative block” or “dry spell”. I attribute this to my brain running on constant creative overdrive paired with the fact that I love what I do.
Cartoules: Where do you find most of your clients? How has social media impacted your business?
Heather: I would say that 80% of my clientele is a direct result of All Set’s visibility online. As a young business owner, Facebook, Twitter, Blogger, Pinterest, Yelp, and the All Set website have granted All Set the opportunity to reach audiences worldwide. Second to the Internet, personal referrals are the next most common method of gaining clientele. Word of mouth is a powerful thing.
Photo credit: All Set
Cartoules: What has been your favorite project to date?
Heather: Unfortunately, this is a question that I can’t possibly answer. This is like asking a parent “who’s your favorite child?”- I loved them all the same with the different elements, twists, and details.
Cartoules: What are your future plans for All Set?
Heather: In the near future I hope to launch an All Set Etsy page. This would allow Esty shoppers to purchase custom pieces of All Set’s tablescape designs while giving them the creative freedom to put it together themselves. Launching on Etsy will hopefully allow All Set’s clientele to expand beyond the Western United States.
Another end of the year goal is to gain more visibility in the “candy bar” market. As the All Set apothecary jar collection keeps on expanding, it is my hope that All Set will get the opportunity to design candy tablescapes on a regular basis.
Long term goals: stay true to the original All Set business plan - always design with the client’s wants and budgets in mind, continue to present new and fresh ideas, and never loose sight of the happiness that All Set brings to me daily.
You can see more of Heather's work on her website, catch up on her blog, and see what she's up to on Twitter and Facebook.