Today we meet Lisa, owner and designer of Lyteform Design Studio. An architect by trade, Lisa ventured out on her own to design fashion products made out of reusable and recyclable materials. Inspired by her frustration with boring shopping bags she collected from various supermarkets, Lisa constructed her EcoForm recyclable shopping bags to add some flair and style.
Read on to learn more about Lisa and Lyteform:
Cartoules: What do new designs entail work wise for you? Is it complicated? How do you get inspired?
Lyteform: All of my designs are inspired by function and practicality first and materials second. I am a true believer in trial and error. I make at least ten prototypes before I unveil anything, but I never consider any of my designs to be final, each bag leads me to the next.
I get inspired by people, trends, colors, and textures. I love color and searching for great materials. I watch my friends interact with their bags and request as many critques as possible! My friends and family are my greatest consumer research network. Thrift stores and vintage boutiques are my greatest weakness. I love imagining what something can become and how it can be constructed. I love presenting my bags and sharing that they were once curtains, clothes, or table cloths. Yes, I know to some people it's not that exciting, fabric is fabric, but I think it's neat and I am worked hard to be Green - one bag at a time.
Cartoules: Where do you find most of your clients? How has social media impacted your business?
Lyteform: I find clients through word of mouth. Social Media is a great resource and has taken our culture to an amazing state of connectivity and constant networking. I have always looked forward to this age and constantly work hard to master all resources available.
Cartoules: What has been your favorite project to date?
Lyteform: To date my favorite project has been the gift bags I made for a little boy's birthday party.
Cartoules: What are your future plans for Lyteform?
Lyteform: With the help of a creative new team I am working with, Lyteform is in the beginning stages of developing affordable pre fab housing. All of us are obsessed with green living and want to make it cheaper for the public to purchase a pre fab home. EcoForm Bags are my first love and I look forward to spreading the ECO love where ever I go!