Friday, January 29, 2010

How To: Twitter Backgrounds

Happy Friday everyone! This is the first of my "How To" series. As a new business I'm learning how to market myself all on my own, including designing and building my own website and blog, and now that I've figured out how to successfully create a Twitter background I thought I'd share my approach with you all. I've been tweeting for the last year-and-a-half and have learned so much from it. I've met many other letterpress printers, gotten referrals, and learned many things from those who've been in the business much longer than myself.

The internet is full of Twitter background resources, templates, and designers who will even create backgrounds for you (I'm available for help too if you'd rather not do it yourself). I had been fumbling around with this for a while, trying to figure out how to make the perfect background. As a business in this industry your look and style is everything. A clean design, easy to read content, and a creative web presence (on any platform: Twitter, webpage, Facebook, etc) is what I believe builds your credibility as a great designer as well as your professionalism, in any field for that matter.

Things to Note::
I use Adobe InDesign when I create invitations, stationery and all page layouts that I do. You can use Photoshop for this as well, but in either case, your template must be 1283 pixles wide by 615 pixles tall to fit the webpage correctly. Whatever your approach is, you must remember that the twitter feed runs down the center of the page, and images placed there will be covered. This means that all pertinent information of your business or personal page must be placed in either the left or right sidebars. For the left sidebar, allow yourself 240 pixels, and for the right you should allow 270 pixels. Anything wider will be covered by the center Twitter feed. I will explain step-by-step how I created my background using InDesign:

1. Create a new InDesign document with the following dimensions::
Width: 17.819 inches
Height: 8.9722 inches

2. Chose an overall design for the background. You can leave this blank if you'd like, but I chose a pretty fleur de lis pattern that matched my blog header.



3. I allowed 3 inches for my left-side bar and placed a 3 inch wide box that matched the color scheme to be the background for my writing.


4. In this area, I chose to simply write my company name and website/blog information, but you can go even further by writing a description of your company, additional contact information, etc.


5. I then wanted to add some images of my work and some flair to the page, so I added 3 images in the right column, making sure that my images were centered nicely within a 3.75 inches area from the right of the page.


6. The last step was to save it as a jpeg on my desktop (so that I could easily find it). I exported it from InDesign (File>Export) and made the quality "high" and set the resolution to 72 ppi. I then signed into my Twitter account, went to my settings, and changed my background to the image I had saved to my desktop. If you go to my Twitter page, this is what it now looks like!


Feel free to contact me with any additional questions you may have or to clarify if I didn't explain something clearly enough. Give it a shot! Make your Twitter page impressive and have fun with it. Send me links to your page too, I'd love to see what others are working on.


4 comments:

  1. Doing twitter background sometimes makes you feel frustrated and irritated by the procedures you can’t understand. Thanks for your post! You made the steps so clear and simple! Twitter backgrounds make your page interesting, in a way it fascinate more followers. Simple but cute twitter backgrounds add appeal to your page and sometimes influence others to be more creative with their page.

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  2. Thank you thank you thank you!!!!!!!!!

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  3. Thank you! This was really helpful.

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